Window of opportunity
Window of opportunity
Author : Jonathan Charles
Date : Monday, 30 August 2010
The Perfume Diaries exhibition opens in Harrods on Thursday 2 September (until Saturday 2 October) and Aramis ensured its part in the event by installing its own exhibition in the Brompton Road Window - the window is interactive and accessible to visitors. The Aramis display contains exhibits showing the key ingredients, past advertising images and memorabilia from its extensive grooming range.
Veronique Gabai-Pinsky, President, Aramis & Designer Fragrances said that it was “only natural for Aramis to play a significant role in the Perfume Diaries. Truly ahead of its time, Aramis gave birth to the first ‘men’s master plan of grooming’ and continues to re-invent itself successfully every year. The impact never fades!”
Quita Davis, General Manager, Aramis & Designer Fragrances UK, said: “Aramis was a masterpiece at the time of launch and Harrods was the first store in the UK to stock it. The fragrance is a statement of style and luxury and we are proud to partner with Harrods in The Perfume Diaries.”
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