Viva Rock rolling out
Viva Rock rolling out
Author : Jonathan Charles
Date : Thursday, 26 January 2012
Viva Rock from John Richmond, the English fashion designer famed for dressing some of the music world’s most iconic stars including Madonna, Mick Jagger, David Bowie and Annie Lennox, will launch in Harvey Nichols in February and throughout the UK in March under the management of Aspects Beauty Company.
John Richmond’s eponymously named fashion labels (John Richmond and Richmond) are said to be a celebration of youth and street culture. Each of his fashion creations is said to be heavily influenced by the tempo and structure of music and all these influences have been brought together in the launch of his new ‘rock-chic’ fragrance, Viva Rock.
The fragrance opens with a sparkling end energizing blend of star fruit and Sicilian mandarin. Floral notes within its heart include damascena rose, watery jasmine and delicate cherry blossom. The juice also contains delicate musks, ambergris and orris.
The communication visual (pictured) brilliantly captures John Richmond’s Viva Rock world of prints, colours, sounds, passion, and unpredictability.
Viva Rock EdT 30ml £29.00; 50ml £39.00 and 100ml £49.00
Viva Rock Perfumed Shower Gel 200ml £24.00
Viv Rock Perfumed Body Lotion 200ml £28.00
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