Shop has a lot of bottle
Shop has a lot of bottle
Author : Jonathan Charles
Date : Friday, 27 January 2012
A Models Own shop opening in London’s Westfield White City centre in April will be shaped like a giant bottle of nail polish. The bottle shop will retail over 200 of the brand’s trend setting nail colours as well as its cosmetics and accessories ranges. The store will be located on Level 1 Retail in close proximity to fashion and style icons Top Shop, Apple and Zara.
The striking bottle-shaped format has been created to catch the attention of the 20 million shoppers who visit the centre each year. “At Models Own we like to do things differently,” says Mark Rodol, CEO. “You hear about other brands trying to create ‘immersive shopping experiences’ so we’ve taken this literally by asking people to actually shop in the world’s largest bottle of nail polish!”
Models Own, launched just three years ago, is one of Europe’s fastest growing cosmetic brands. Celebrity fans are said to include Jessie J, Nicola Roberts and Alexa Chung.
Photograph: An artist’s impression of the Models Own bottle shop
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