Iconic fragrances have their own one-man show
Iconic fragrances have their own one-man show
Author : Jonathan Charles
Date : Thursday, 02 September 2010
Peter Murray, Sales Director, Hornvale (distributor of brands including La Perla and The House of Lubin) is embarking on an arduous series of one-man shows - Once Upon A Perfume - to promote the generic sales of iconic fragrances in department stores and independent perfumeries all over the UK.
Peter has an extensive knowledge of the history and composition of perfumes and his passion is to communicate the real magic of the industry to as wide an audience as possible. The interactive shows will bring perfume to life through Peter’s personal anecdotes of the years he has spent meeting and working with top perfumers and brand creators. The shows will encourage his audience to touch and smell some of the flowers and other ingredients that have been used to make the classic scents and will also feature music contemporary from each of the eras he will cover - Peter will even burst into song himself as part of the entertainment!
Nothing like this has ever happened in the UK before. The first show in a gruelling 28-date schedule will take place at Beales Bolton on September 28. The next night, Peter will appear in John Lewis Liverpool. Customers will each leave with a goody bag of samples. The cost of the £10 entry ticket will be redeemable against the purchase of a fragrance. To find out more contact Anita.Gordon@Hornvale.co.uk
Photograph: A 1924 view showing the preparation of raw ingredients at the House of Lubin Factory in Cannes, South of France
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