Fujifilm introduces Astalift skincare to Europe
Fujifilm introduces Astalift skincare to Europe
Author : Jonathan Charles
Date : Tuesday, 24 January 2012
Fujifilm Corporation has used its photosensitive materials’ expertise to develop a range of anti-ageing skincare products which will be launched in France next month before being introduced to Germany, the UK and other European markets.
Astalift anti-ageing skincare was developed by Fujifilm in 2007 using the findings of collagen research, anti-oxidization technology and nano-technology accumulated over many years of research and development of photosensitive materials.
Containing skin-replenishing collagen and astaxanthin, an increasingly-popular skin conditioning agent, which according to Fujifilm is far more powerful than co-enzyme Q10, the products have already proven extremely popular in Japan where they were launched four years ago.
Astalift skincare products were introduced in Hong Kong and Mainland China in September last year and sales have now also been expanded into Southeast Asia. In Europe, marketing and sales will be co-ordinated by Andrzej Brylak, Director of the company’s newly established European Beauty & Health Division, which is based in Dusseldorf, Germany.
“Even though we are entering a market which is new to us, we have good reason to believe in solid growth and enduring success. It is good to know that we have the technological resources at our own command, that we can draw on experience in consumer product marketing, and that we can provide the strength of a global corporation with its worldwide network and shared services,” says Junji Okada, Managing Director of Fujifilm Europe GmbH. “Entering the skincare market is a great chance for us to expand our business in Europe.”
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