Cat-loving Katy Perry to launch Meow
Cat-loving Katy Perry to launch Meow
Author : Jonathan Charles
Date : Tuesday, 20 December 2011
Spire PR will be handling all press enquiries for the spring 2012 launch of Meow, the new fragrance from Katy Perry. The PR agency has been retained by Jigsaw ESL, the UK distributor for Katy Perry fragrances, to manage the publicity surrounding the launch and promotion of the cat-loving superstar’s follow-up to Purr, her hugely successful debut fragrance.
Spire will be undertaking desk side visits to present the product to beauty editors during the first three weeks of January. Meow will be launching in the early spring and although the exact details of its retail distribution have yet to be released, the fragrance will be widely available nationwide.
Katy Perry entered the fragrance market in November 2010 with the launch of Purr. Its success led to it receiving Best Celebrity Fragrance in that year’s The Fragrance Foundation UK awards.
Katy’s fans refer to themselves as Katy Cats in recognition of her love for all things feline.
Photograph: Katy Perry at the launch of Purr in November 2010
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