Beauty helps make it an “outstanding” Christmas at John Lewis
Beauty helps make it an “outstanding” Christmas at John Lewis
Author : Jonathan Charles
Date : Wednesday, 04 January 2012
John Lewis had an “outstanding” Christmas achieving sales of £596 million during the five weeks to December 2011. Fashion and beauty sales were up a massive 10.3% with an overall increase across all product categories of 9.3% compared to the same period one year ago. Like-for-like sales rose 6.2%.
The hike in sales was even more marked online where sales for the five weeks were up 27.9% on last year. Sales at johnlewis.com have now exceeded £600m for the year to date.
Andy Street, Managing Director of John Lewis, says: “Sales during the four weeks to Christmas Eve were outstanding. During that period we broke the record for our biggest week ever with a sterling total of £133.1m for the week ending December 17th. The first week of Clearance saw a very strong start, but against the pre-VAT increase week in 2010, it was always going to be a challenge to match sales, particularly with ‘big ticket’ items*.
“The strength of our online operation was very much in evidence during this key five week period, confirming our strength as a pre-eminent multi-channel retailer. Sales at johnlewis.com broke through the £600m milestone during December and our Click and Collect operation, giving customers the flexibility of buying online and collecting from 129 John Lewis and Waitrose branches, continued operating right up to Christmas Eve in John Lewis and saw a 90% increase in usage.
“Above all our success can be attributed to the excellent service delivered by our Partners as well as inspiring products and outstanding value. Although trade in 2012 will undoubtedly be challenging and economic conditions volatile, John Lewis will continue to be the trusted retailer of choice for our customers and will always fulfill its ‘Never Knowingly Undersold’ promise.”
*Sales for the first week of the post-Christmas sales period - including Boxing Day - fell by 4.8% compared to the year previously.
Photograph: John Lewis Oxford Street
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