Acqua di Parma appoints Kilpatrick PR
Acqua di Parma appoints Kilpatrick PR
Author : Jonathan Charles
Date : Tuesday, 31 January 2012
Kilpatrick PR has been appointed by Italian luxury lifestyle brand Acqua di Parma to handle all press activity online and offline in the UK and Ireland with immediate effect.
The agency remit includes continuing to improve the awareness and visibility of Acqua di Parma in the UK whilst preserving the essence of this luxury Italian brand – focusing on its core values of hand-made and elegant Italian style. Kilpatrick PR will also work on strengthening the lifestyle positioning of the brand.
Commenting on the appointment Carri Kilpatrick, founder of the agency, said: “We are delighted to add this prestigious brand to our portfolio and are looking forward to working together with Acqua di Parma both in the UK and Italy to continue the successful growth of this beautiful brand.”
The account team will be led by Genevieve Nikolopulos, Managing Director (Joint) and will include Anna Wells, Account Manager and Suzie Mason, Account Executive.
Photograph: Acqua di Parma Colonia range is about to receive a PR boost
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