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Fragrances of the World 2010
By Michael Edwards
The 26th annual edition of the world’s most comprehensive and impartial fragrance guide is now available. The 2010 Michael Edwards Fragrances of the World guidebook features 7,000 fragrances including 800 new releases.
“Besides the new standout scents that capture our attention as well as the classics that increase with popularity each year, the most notable trend in the industry right now comes from the growth in niche products,” says Michael Edwards.
"Fragrance is a sociological phenomenon,” he says. “On the one hand, perfume is a commodity, dominated by global brands and fashion houses, but on the other hand we're in a new golden age of perfume, driven by artisans who seek to create experiences rather than brands,” said Michael.
Fragrances of the World is an essential tool. It classifies the world’s perfumes into fragrance families and fragrance groups, therefore making it easy for anyone to explore the myriad choices on the market.
It includes selective, niche, masstige, mass market and direct sale fragrances available worldwide, cross-referenced by fragrance family, gender, brand and year of launch. It also lists limited editions and previously significant fragrances that have been discontinued.
“Fragrances of the World is dedicated to the idea that choosing a fragrance should be a pleasure, not a problem. It is the key to finding and recommending the right fragrance,” says Michael.
Speaking about Fragrances of the World, Josie Pastor of Neiman Marcus says: “I think every single store that sells fragrances, needs to have this book, because it’s like a dictionary for us. It’s very important, because sometimes people don’t know what they want and it’s a very good tool to help them discover a new fragrance. I love this book, really, it’s fabulous – and it helps me sell more fragrances.”
Cost per Copy £95 plus delivery (£5 UK and £15 overseas)
