Editorial Features January - April 2012
February
Business Discussion - Christmas Online. We explore the online shopping phenomenon and as huge numbers of consumers now prefer shopping on the web - to the extent that the website is often the number one store for even the biggest high street retailers - we find out which fragrance and beauty brands fared best during the Christmas period and what are the implications of internet shopping for beauty retailing? Is this a game changer?
Category Review: Will fragrance ever become the celebrity? The retail fragrance market has benefited from some major commercial launches in modern times commencing with the 1978 introduction of Fred Hayman’s Giorgio Beverley Hills and eventually followed by the daddy of them all - the CkOne sensation in 1995. Massive sales have also been generated by a number of notable recent successes and the debut launches this year from Madonna and Lady Gaga are expected to take the celebrity genre into orbit. There is, however, a growing number of consumers out there who are becoming more discerning about the fragrances they choose to buy. Will 2012 finally witness the ascent of scent?
March
Business Discussion - Christmas Crisis or Christmas Bliss? We review beauty and fragrance sales on the high street. What was trading like in our bricks and mortar stores during the Christmas period? How did perfumery retailers cope in the absence of compelling fragrance launches and which products sold best across the beauty market?
Category Review - Beauty Gadgets and the relentless advance of ‘techno’ beauty. ‘Techno’ beauty is one of the fastest developing categories in the beauty market. And it is not difficult to see why as these products can offer compelling alternatives to luxury skincare creams, expensive salon treatments, chemical treatments and invasive surgery. Following L’Oreal’s recent entry into the market through its purchase of Clarisonic, we explore the consumers’ love for gadgets and take a deep look at retailing in this new category.
April
Business Discussion - Employment, career prospects and training opportunities in the beauty industry. In an industry so dependent upon excellence in customer service the elephant in the room is the general realisation that standards must still improve and knowledge skills must further widen to meet the expectations of the 21st century consumer. How can this be achieved? And what about the personal development of middle and senior management? Who and what are out there to help them?
Category Review - Skincare, a case of increasing complexity. As skincare formulations become increasingly complex we look at the latest trends in the market and ask medical nutritionist Miranda Jones BSc, which ingredients and lifestyle choices are best for skin health and its youthful preservation.
Also on yourbeautyassistant.com during January to April 2012: interviews, company profiles, buyers’ guides to products and services, latest product launches, picture galleries, jobs, beauty industry directory updates and all the latest news from the fragrance and beauty industry.
For editorial and advertising participation in any of these features contact Jonathan Charles on 020 8488 9515 or jon@yourbeautyassistant.com
